Thai yoga massage blog
How to generate more clients:
For anyone who is new to the therapy world and starting out in business it is important to be realistic about building a client base as it can take some time, often many years and a fair bit of time and effort to get your name and what you do out there. It does not need to be financially costly but it is worth dedicating some time to thinking about it.
Ideally clients will enjoy and benefit from your treatments so much that they will return time and time again for many years, and will recommend you to their friends – a personal recommendation goes a very long way!
I hope you find this advice useful:
Ensure that each treatment you give is to a high standard. There is no room for giving a sub-standard treatment if you want regular clients. If you put your all into each session, the client will be confident that their money is being well-spent and will immediately notice the benefits of the treatments. Make sure you get feedback after each visit to ensure that the client liked everything you did. If there were certain moves or techniques they didn’t enjoy then listen, and adjust the next treatment accordingly.
Receive massage or treatments yourself. Contact other local practitioners and arrange swapping your treatments for theirs. We learn a lot from being a receiver, and if you enjoy a particular move/technique/stretch, you can incorporate it into your treatments. There is a well-known saying from the Bible which is ‘physician heal thyself’. We cannot expect to give profound treatments if we are not feeling relaxed, so looking after ourselves and making sure we are healthy and calm is fundamental.
Talk with passion and knowledge about what you do to as many people as possible. Opportunities to do this arise quite frequently so when you meet someone, (whether it be a friend, or a parent at the school gates, a work colleague, another member of the gym you attend, a stranger at a party etc) and you mention that you are a massage therapist the response will often be ‘oh my back’s been really aching lately’, or ‘I have had this problem with my knee/shoulder/neck’ etc and this is the perfect opportunity to promote what you do. Just by asking some simple questions (how long have you had it, where is it exactly, is it constant etc) you could ascertain whether your treatments could be beneficial for that person, and if so then suggest they come to see you for a treatment or 3! Being able to talk about Thai massage in simple terms that people understand is important. You might for example mention the effects of Thai massage on increasing vitality and flexibility through applied stretching and energy line work. Often new clients love the idea that Thai massage is given through the clothes and is a very thorough 2-hour treatment. Being able to explain the links between one area of the body and another can be of interest and shows that you have a comprehensive knowledge of working with bodies. This leads me onto:
(CPD) – Continuous professional development. It is now a legal requirement in the UK that all practising therapists undertake training every 2 years or so. This really is invaluable for many reasons. Firstly it is very easy to get into ‘bad habits’ over a period of time, and attending courses where you can practise under supervision with your training provider will ensure these get ironed out, which mean that your techniques will improve, as will your ability to continue to work safely and effectively for many years. Clients tend to get bored if you are repeating the same old routine each time they come to see you. To avoid this you need to be able to tailor your treatments for each client’s needs on any particular day. Having a wide range of techniques and stretches to add to your repertoire means your clients enjoy their treatments much more, and you can vary how you use your body to apply pressure (i.e. you might be able to use your knee instead of your thumbs for certain moves, so your thumbs get a rest, and the client experiences a different type of pressure). Learning more in the field of bodywork gives you new enthusiasm and inspiration, which the client feels through your hands (or feet!). If you are fascinated by the body, then you can never learn enough. You are on a journey of never-ending discoveries and the more knowledge you have about the anatomical structures, organs, connective tissue, nervous system, joints etc give a depth of understanding and knowledge that ensures clients feel safe in your hands.
Contacting local yoga teachers & personal trainers to offer a free taster session, or a swap of skills is a great way of them knowing what you do so they can get word out to potential clients who already have an interest in stretching, fitness and health. Arrange referring clients to each other.
Building a network of local practitioners that you can refer your clients to, and that will refer back to you is essential. Clients often need a well rounded or multi disciplined approach to help them so having homeopaths, Nutritionists, Bowen technique practitioner’s, physiotherapists to be able to refer your clients on to will ensure the client gets the help they need.
Get flyers printed and find local places to put them, such as schools, coffee shops, health food shops, car valeting, running shops, gym wear shops, dentists, notice boards etc. Some local schools will give out your flyers in the school bags, or will put an advert in their weekly/monthly newsletter for a nominal fee.
Write a short and interesting editorial and approach the local newspapers with a good story of your successful treatments.
Parish newspapers are a really good place to advertise cheaply and locally. They are often published quarterly or monthly so make sure you know when the deadline for print will be. You could also try to make an arrangement for regular advertising space to bring the cost down.
Have a stand at local school events (may fair, summer fair, Xmas bizarre) with literature and vouchers and offer mini treatments. You can offer a voucher with a discount for the first treatment. Make sure you get contact details of anyone you give a mini treatment to, so you can do a follow up call and see how they were after and have your diary at the ready to book them in. Most schools have a small publication for these events and are often looking for the advertising space to be filled, so this is a cheap way of getting your name out there. These school events often have a silent auction and this is a great opportunity to place one of your treatments as something to bid on and often leads to new business.